Thursday, June 4th, 2015
Whilst the estate agency market has accelerated over the last ten years, it’s fair to say that technical innovation in the sector has not kept pace with the changing needs of estate agents. Even so, many vendors have made improvements and now offer Cloud-based versions of their existing software to meet the need for instant information from any device, anywhere.
With so many ‘me too’ technologies available, Dezrez decided it didn’t want to just update a product. Instead, it would deliver a new and better product that, unrestricted by aging technology, would be future proof and capable of delivering a fluent, harmonious and elegant user experience.
With 15 years’ experience behind it and a trusted reputation for delivering innovations and services that allow estate agents to remain competitive, Dezrez was not scared to start again. It went back to the drawing board and did what all customer centric businesses do; it asked the estate agents what they really wanted. Here is the collective reply:
“We want cloud based software that is incredibly fast, a tool that we can use on the move, a tool that allows staff to write up property details and upload photos on the move, a tool that gives ‘Valuers’ comparable information at the click of a button, a tool that organises our calendar and notifies us of appointments, who we are meeting, where, and provides directions whilst we’re on the road…
A tool that works on a multitude of devices, different browsers and mobile tablets, a product that is secure, a tool that is customisable, and allows me to set up workflows that mirror business processes, a tool that looks good, is simple to use but has all the functionality we could wish for. A product that is social, that helps us manage our staff, the sales branch, the lettings branch, the entire agency – that is our dream.”
To deliver on this requires a completely different type of technology to the existing systems on the market. So, this year alone Dezrez reinvested £2.7 million into the development of a brand new technology that would meet estate agencies’ needs, now and in the long-term. It is called Rezi.
Proving one size can fit all, Rezi is expected to transform how estate agents use software to save time and maintain competitive edge, regardless of size. The product is not only feature-rich; it wraps an elegant interface around a powerful core. Similar to an iPhone, it can be customised with a range of third party Apps so businesses can tailor the software to suit their changing needs. As an API, it seamlessly integrates into new or existing systems and, crucially workflows can be easily reconfigured so agencies no longer need to fit their business processes around disparate technologies.
Does this prove the key to Dezrez’ success is that it listens to its customers and has never stood still? It has grown phenomenally since it was formed in 1999. Estate agents trust its expertise and unique ability to both technically innovate and deliver the services and support they need to be competitive. So as well as providing technologies that are ahead of their time so estate agents can stay ahead of the game, it is Dezrez’ focus on good quality customer service that has allowed the company to hold its leading position. And unlike those who talk about it, Dezrez delivers. Not only onsite training and a proactive personal account manager but, a tailored approach, reporting, and lots of intuitive online support features for customers to rapidly maximise the power of Rezi.
Get your Rezi Demo today, www.dezrez.com/rezi