Monday, February 20th, 2017
Site of the Month – February 2017
The modern design is epitomised by the site’s homepage, with a full-screen video background and a grid of large property photos making the page easy on the eye while displaying a large amount of information. The navigation system, a traditional bar at the top of the page, makes it easy for the user to find the pages they need without being too obtrusive or cluttering the screen with unnecessary links. This theme of simplicity and usability is carried throughout the site by an effective use of iconography and features such as the slick ‘infinite scroll’ on the ‘Buying’ and ‘Renting’ pages.
Behind the website’s attractive design lies a powerful and useful tool that any potential buyer, seller or landlord preparing to work with Ashtons would benefit from using. In addition to the huge amount of information that the site provides, features such as the property search, map search and valuation booking form make the site a pleasure to use. The site also features a comprehensive ‘Meet the Team’ page, which gives the site and the agent personality, and a News page featuring tweets and blog posts that let the user keep up to date with the latest news in the property industry.
This website is a great example of why having a great-looking, functional website with a strong brand and personality is such an advantage in the modern property market. It allows an estate agent to maintain a strong 24 hour presence to its customers and establish itself as a forward-thinking, relevant business in today’s fast-moving industry.
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